The Concept

These journeys are journeys with friends - experts in their fields - journeys of discovery, journeys of exploration for like-minds, to get back to what it was all about, what travel used to be, about slow travel, real travel, travel for knowledge, travel for education, travel for discovery. These journeys are not about luxury, about expectations or ‘sightings’ they are about turning the clocks back, taking stock of where we are, personally, individually, globally. These journeys are about Change, expeditions for change, where we support and explore specific projects on the ground, where funding goes directly to the root cause; these journeys are our Expeditions for Change.

The Aim

Over the next two years we aim to bring together creators, conservationists, partners and collaborators to tell a story through our Expeditions for Change. Collaboration is key; it’s something that is often overlooked, everyone normally ‘wants something’. In fact, as a company, we are often accused of not looking for the ‘commercials’ and maybe that is an error, we honestly do believe that if you do things for the right reasons, the rest takes care of itself. This belief is what this project hinges on, a gathering of like minds, friendly souls, to go out there and make a difference. The Journey to Nature’s Edge project starts with the climate crisis and our first Expedition for Change in Svalbard, in the frozen north, four of us. Photographers, creators, believers in trying to do something a little bit different. From there wildlife conservation in the wilds of Africa with African Parks Conservation, then rewilding in the heartland of Latin America, and finally human wildlife conflict in Asia. Through generosity of spirit we aim to open up the conversation and see where it takes us. Content is an easy word to evoke these days, but through collaboration with our partners, our sponsors, our contacts on the ground, these ‘fellows of their fields’, we hope to bring this work to the public eye, visually, audibly, written, with a direct impact into projects on the ground.

Sponsored by Fjallraven from the outset, we will also be securing sponsorship for each of the following trips throughout the year, generating funds to be injected directly back into the aforementioned core areas and projects.

Aside from Fjallraven to date, we have also secured sponsorship of £100k for our J2NE to Rwanda later this year and are in negotiations with Bremont, and publications such as BOAT International and Gents Journal. Sponsorship funds will go directly into the projects in question as well as exhibition funding in order to maximise returns across the Journey to Nature’s Edge remit.